Whether the Superbowl is a good game or not, you can always count on companies and advertising agencies to bring out their "A game" for the commercials. What was your favorite add that you saw?
I thought this one was pretty funny. My dog Lucy has a bit of a "goaty" look at times and she can be a real beggar for food so this commercial resonated :)
Advertising isn't engineering, but as designers and problem solvers, there are some interesting considerations worth thinking about. Any technical project takes planning and money and there's a risk/reward payoff for the venture just like with these commercials.
As this week's Bonus Project, please complete the following on your online portfolio:
- What commercial most caught your attention this year? Use html code to embed the video on your blog.
- What about the commercial made it memorable?
- How much does it cost to air a commercial during the super bowl?
- What other expenses go into producing a commercial? What kinds of costs might these activities incur? (there's not a "right" or "wrong" answer for this, do some google research and justify a value)
- How many "widgets" (whatever the company is selling) will the company have to sell to cover the cost of their commercial? Share some math that justifies your answer.
- Do you think this add will cover it's costs directly (sell as many "widgets" as it cost to produce and air)? Does a superbowl add have value beyond direct sales that it generates?
No comments:
Post a Comment