Reverse Engineering: Functional Analysis - Essential Questions

Answer these questions in a post on your online portfolio (your class blog):

1. What is the purpose of reverse engineering?

2. What is the difference between a product’s visual and functional qualities?

Reverse Engineering: Visual Design - Essential Questions

Answer these questions in a post on your online portfolio (class blog):

1. What is meant by the phrase The Language of Design?

2. What are visual design elements?

3. What are visual design principles?

4. What makes a designed object aesthetically pleasing or eye catching?

5. Why do people associate a design’s aesthetic value with its functional efficiency and structural resilience?

6. How does the gestalt principle explain the way in which the human mind perceives visual patterns?

7. What is graphic design and how is it different from product design?

8. What information can be gained from demographic research and why is it used in marketing?

9. Why must a graphic designer understand the demographics of the intended audience?

10. How are visual design principles and elements used to capture a consumer’s attention?

Reverse Engineering: Mechanicnal Product - Functional Analysis

Perform an analysis of the Mechanical Product you selected for your Reverse Engineering efforts. Use the following procedure:

1. What is the purpose or primary function of the object?

2. Make an educated guess as to how this product operates. Use simple machines’ terminology to explain the object’s sequential operation.

3. Identify the system inputs, intended product function, and outputs. Use power point to create a "black box" graphic like the toothbrush example discussed in class. Save the slide as a .jpg image and post it to answer this question.

4. What mechanical components are visible?

5. What is it about this device’s function that you cannot identify, because the mechanical components are hidden from plain view?

Reverse Engineering: Mechanical Product - Visual Analysis

Perform an analysis of the Mechanical Product you selected for your Reverse Engineering efforts. Use the following procedure:

• Using a camera phone, digital camera or your laptop's webcam, take pictures of your product that correspond to a multi-view drawing (top, front, side).


• Post these images to your blog. Identify your product and title each object view.


• Perform a Product Analysis
• Visual Analysis
• Describe the visible design elements and principles in relation to the three images of the product.
• Functional Analysis
• What is the purpose of the product and how does the mechanical nature of the item support that?
• Analyze the target audience/demographics


• Draw a sketch of your chooseing (isometric, multi-view, etc.)
• Label the sketch with dimensions and other relevant information
• Post the sketch to your blog

Graphic Design: What's Going On In This Design?

Activity Overview:
You will work in teams of two to locate and evaluate different advertisements targeted at different audiences for the same or similar product type. Each partner will be responsible for analyzing one distinct add. Use the class periodicals library to find your advertisements.


Requirements:
-Post an image of the advertisement you've selected.
-Identify where your advertisement came from.
-Identify what it is that is being marketed.
-As a team, discuss each of the advertisements selected. Record both team members observations for the advertisement you've selected. Analyze the add using the following Message Analysis considerations:




If time permits, we will discuss evaluations and opinions with the class in a round table format.


Conclusion:
Answer the following questions at the end of your Graphic Design post (Copy and paste the questions into your post):

1. What are trends? Why is it important to identify them prior to graphic design?

2. How does human nature play a role in how a product is marketed to a specific demographic group?

3. How is a potential audience identified?

4. What must you discover about the target audience prior to graphic design?

Visual Design: Elements and Principles

The purpose of this activity is to have you identify the visual design elements that appear in commercial products, and the visual design principles by which they were arranged.




Questions:

1) What are the 6 Visual Design Elements we discussed in class?

2) What are the 5 Visual Design Principles we discussed in class?

3) Locate five items at home or at school that utilize the elements and principles of design. Post an image of each product. List and explain any visual design elements or principles that are evident in that product.

***Update***
I found a link to the Visual Design presentation online. If you need any clarification on what we discussed in class, please click HERE