Engineering Curriculum at Coronado High School: 2010 - 2014

Sunday, February 20, 2011

Graphic Design: What's Going On In This Design?





Activity Overview:
You will work in teams of two to locate and evaluate different advertisements targeted at different audiences for the same or similar product type. Each partner will be responsible for analyzing one distinct add. Use the class periodicals library to find your advertisements.


Requirements:
-Post an image of the advertisement you've selected.
-Identify where your advertisement came from.
-Identify what it is that is being marketed.
-As a team, discuss each of the advertisements selected. Record both team members observations for the advertisement you've selected. Analyze the add using the following Message Analysis considerations:




If time permits, we will discuss evaluations and opinions with the class in a round table format.


Conclusion:
Answer the following questions at the end of your Graphic Design post (Copy and paste the questions into your post):

1. What are trends? Why is it important to identify them prior to graphic design?

2. How does human nature play a role in how a product is marketed to a specific demographic group?

3. How is a potential audience identified?

4. What must you discover about the target audience prior to graphic design?

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